![]() ![]() Snap’s does not yet, and Spiegel has been under enormous scrutiny from investors and employees for the way he is running the place.įacebook’s Instagram is projected to surpass one billion users this year, while Snapchat claims around 191 million daily users, according to its most recent earnings report. Sure, Facebook is facing withering criticism for how it has handled a slew of problems, from protecting users’ data to Russian bots to hate speech. But the reason Spiegel was on stage in the first place was because it appears Snap’s business will never look anything like Facebook’s. It made for great theater, and Spiegel won applause from the well-heeled crowd of tech and media elites. Appearing onstage at the Code Conference in Palos Verdes, California, Tuesday night, Spiegel said that Facebook may have changed its products and mission but “fundamentally they will have a hard time changing the DNA of the company.” That DNA, Spiegel said, “is about having people compete online for attention.” Evan Spiegel wants the world to know something: His company, Snap, doesn’t admire Facebook, doesn’t want to be like Facebook, and believes that Snap’s approach to its users and their data is better for the world. ![]()
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